Check out the "HOT TOPIC" on the importance of being prepared for the new EMV credit card processing technology.
This month's "PARTNER HIGHLIGHT" features Oberlin businesses - Lorenzo's, Aladdin's, The FEVE and Oberlin Choristers - which won top spots for "Best of Lorain County" Pulse - Lorain County Magazine
Oberlin Businesses Land Top Spots in Pulse Magazine's Best of Lorain County ...and the Oberlin winners are...Lorenzo's (Best Pizza); Aladdin's Eatery (Best Healthful Menu); The Feve (Best Sunday Brunch); Oberlin Choristers (Best Music Instruction).
Pulse, Lorain County's Magazine (www.pulselorainmag.com), announces the Best of and Oberlin is featured big time. Read all about it, but here's a glimpse of our winners - kudos to all:
Credit Crunch Time
Time to upgrade to EMV terminals.
If your business accepts credit and debit cards for payment, starting next month, your business could be held liable for fraudulent card transactions conducted in your store if you have not replaced your old magnetic stripe point of sale (POS) terminals with new terminals that are capable of accepting microchip-embedded EMV cards.
EMV, which stands for Europay, MasterCard and Visa, is a new card processing technology that is replacing the old magnetic stripe technology that has been used to process credit and debit cards in the U.S. for more than half a century.
The new EMV cards being mailed to cardholders contain a magnetic stripe on the back so they can be read by merchants that do not yet have EMV-capable terminals. The main reason for the switch to chipbased cards is to reduce fraud. The computer chip assigns a unique code to each transaction--so even if the code is stolen, it can't be sued by thieves to make fraudulent purchases.
In addition to helping to reduce fraud, upgrading to new EMV-capable terminals will offer merchants other benefits. One of the biggest is the ability to take advantage of new payment technologies, including near-field communications and contactless transactions. By upgrading their terminals, merchants will be able to accept emerging payment technologies like Apple Pay, Samsung Pay and Android Pay.
It is important to note that teven if your POS terminals have EMV capabilities, this doesn't necessariily mean your files are automatically set up to accept EMV cards. Talk to your credit card processor to make sure you new terminals are ready to accept EMV cards on October 1.
Visa has created a comprehensive guide to help merchants through the EMV conversion process. The Visa U.S. Merchant EMV Chip Acceptance Readiness Guide details 10 steps merchants should follow as they upgrade their olf POS terminals to new EMV-capable terminals. Visit usa.visa.com and search "U.S. Merchant EMV Guide" to find and download the guide.
Source: The Costo Connection, September 2015